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PQube Limited | Updated 10 September 2026
Last updated: 10.09.26

This Privacy Policy applies to all games, applications, software, content, user generated content, products, features and any other services published, distributed, displayed or otherwise made available by or on behalf of PQube Limited and its affiliates (“we”, “our”, “us”, “PQube”) from time to time, whether directly through PQube’s website located at pqube.co.uk (the “Site”), through third-party digital storefronts and application stores, or otherwise (together, the “Products and Services”). Please note, third parties and their properties, platforms or services featured on the Site or used in connection with our Products and Services may have their own privacy policies, so please review those privacy notices where applicable.

This Privacy Policy should be read in conjunction with the end-user licence agreement (“EULA”) for the particular Product or Service you are using, the terms of which are implied into this Privacy Policy.

This Privacy Policy explains how and why we use information about you which we refer to as “personal information” (also known as “personal data”, “personally identifiable information” or “PII”) to create, deliver, support and improve our Products and Services and the Site. This Privacy Policy also provides contact details and important information about your data protection rights when we process your personal data.

If you have any questions about this Privacy Policy, please contact us using the details below or through our Site. Individuals under the age of 18 (or the relevant age in your country or region) should consult their parents or legal guardians before providing us with any personal information.

WHAT PERSONAL INFORMATION WE COLLECT AND HOW WE USE IT

The personal information we collect about you broadly falls into the following categories:

Information That You Provide Voluntarily

Certain parts of our Site may ask you to provide personal information voluntarily. For example, we collect information from you when you submit information on our Site to join our mailing list, contact us, participate in promotions or surveys, or purchase items from the Site. When you purchase items via the Site, we require certain information to process your order and deliver the products to you. Personal data we process may include:

  • Identity and contact details;
  • Financial details, such as your payment information and payment methods; and
  • Customer transaction details, such as your order information, as well as any enquiries or complaints submitted to us.

We process this personal information to fulfil your order, communicate with you, deal with your request, send communications directly to you where appropriate, and follow up on any issues raised.

Where you choose to request email or text updates regarding our upcoming games, we may collect your name, email address, country or region and language to fulfil your request. We may also collect information about your game preferences, such as your favourite games, genres and gaming platform, so that we can provide communications or opportunities that are more relevant to you. We use this information for the purposes explained when it is collected and as otherwise described in this Privacy Policy.

In the past 12 months, we may have collected the following categories of information:

  • Identifiers (such as your name, username, third-party account names and email address);
  • Business records (such as payment information and delivery information);
  • Demographic information / classification characteristics (such as your gender and age);
  • Commercial information (such as games and services purchased or ordered);
  • Audio, video and other electronic data, such as any information you submit in forums, chat or message boards, questions you address to customer service and any other interactions you may have with us;
  • Profiles and inferences, such as your game preferences; and
  • Other information you choose to provide directly to us in connection with your use of our Products and Services, surveys, competitions, sweepstakes or similar activities.

Where we need your personal data in order to fulfil our obligations under an agreement with you and you decide not to provide your personal data, we may be unable to perform our obligations and may need to cancel or decline the relevant contract, order, feature or service.

Information That We Collect Automatically

When you visit our Site or access or use certain Products and Services, we may automatically collect or receive technical information from your device, application or the platform through which the Product or Service is provided. Depending on the Product, Service and platform, this may include your IP address, device type, operating system and version, application version, browser information, language or region settings, unique device identification numbers, session information, device location, and other technical information including how your device has interacted with the Site including the pages accessed and links clicked, and use of our Products or Services.

We use this information where necessary to operate and secure our Site and Products and Services, provide support, detect fraud or abuse, diagnose crashes or technical issues, understand overall performance and usage, comply with legal obligations, and improve the quality and relevance of our Site, Products and Services.

Some of this information may be collected using cookies and similar tracking technology, as explained under the heading “Cookies and Similar Tracking Technology” below. Mobile applications may use different device or platform technologies, and the information collected or made available to us varies by Product and platform.

Apple App Store and iOS Applications

Certain PQube Products are distributed through Apple’s App Store and operate on Apple devices. When you download, purchase or use a Product through the App Store, or use an Apple platform service within a Product, Apple may process information about you independently in accordance with Apple’s own terms and privacy policy. This may include information associated with your Apple Account, purchases, downloads, device, Game Center, iCloud or other Apple services.

Depending on the Product and your Apple settings, Apple may make limited sales, installation, transaction, usage, crash, performance or diagnostic information available to PQube or to the developer of the relevant Product. Where we receive or have access to such information, we use it for purposes such as confirming purchases or entitlements, accounting and reporting, providing and supporting platform features, diagnosing technical issues, preventing fraud or abuse, and improving the stability and performance of our Products.

Game Center

Some of our iOS Products may use Apple’s Game Center service. Where a Product uses Game Center, the Product may access limited information made available by Apple that is necessary to provide Game Center functionality, such as a Game Center alias or scoped player identifier and, where relevant, achievement, leaderboard, challenge or game activity information. We use this information only for the relevant game or platform features, support, security and related operational purposes. Apple processes Game Center information in accordance with its own terms, privacy policy and user controls.

iCloud and Cloud Saves

Some of our iOS Products may use Apple’s iCloud service to provide cloud saving, synchronisation or other platform functionality. Where this applies, game save information or related Product data may be stored and processed through the user’s iCloud account and Apple’s infrastructure. We use such information only to provide, maintain or support the relevant Product features and do not use iCloud save information for advertising or cross-app tracking. Users can manage iCloud availability and related settings through their Apple device and Apple Account settings.

In-App Purchases

Some PQube Products distributed through the App Store may offer in-app purchases. Where this applies, Apple processes the purchase through the App Store and may make limited transaction, receipt, product, purchase status or entitlement information available to PQube or the relevant Product so that the purchase can be validated, fulfilled, supported and accounted for. PQube does not receive your full payment card details from Apple.

Analytics, Diagnostics, Advertising and Tracking

Some Products may use analytics, diagnostics, attribution or advertising technologies to understand Product performance and usage, identify technical issues, measure marketing effectiveness, prevent fraud or, where applicable, provide advertising. Depending on the Product and technology used, information processed may include device or application identifiers, IP address, application version, session information, feature usage, gameplay events, crash reports, performance information, installation or referral information, and advertising impressions or interactions.

Where a Product uses a third-party analytics, diagnostics, attribution, advertising or other software development kit (“SDK”), the relevant provider may process information as described in its own privacy documentation and in accordance with the arrangements we have with that provider. We require third parties processing personal information on our behalf to provide appropriate protection for that information and to process it in accordance with applicable data protection law.

Where Apple requires permission through its App Tracking Transparency framework, we will request that permission before using information from an iOS Product to track a user across applications or websites owned by other companies. If permission is not granted, we will not carry out tracking that requires that permission. The technologies and data practices used vary by Product. Where required, we provide app-specific privacy disclosures through the relevant application store or within the Product itself.

Information That We Obtain From Third-Party Sources

From time to time, we may receive personal information about you from third-party sources. These may include social media companies, platform operators, digital storefronts, distributors and service providers, but only where you have chosen to use your social media account information to register or login to certain parts of our Site and/or our Products. We only collect or receive information from third parties where the third party has your consent, where the information is necessary to provide or support a Product or Service, or where the third party is otherwise legally permitted or required to disclose your personal information to us.

The types of information we collect depend on the source and the Product or Service. They may include your name, age, gender, profile picture and profile information where you choose to use a social media login; transaction or entitlement information; aggregated sales or usage information; technical or diagnostic information; and limited information made available through platform features such as Game Center. We use this information to register or authenticate you where applicable, distribute and support our Products, verify transactions or entitlements, provide platform features, understand product performance, diagnose technical issues, and meet accounting, legal and regulatory requirements.

In the past 12 months, we have collected the following information:

  • Identifiers (such as your name, username and email address);
  • Demographic information / Classification characteristics (such as your gender and age);
  • Profiles and inferences (such as your game preferences).

In general, we use the personal information we collect from you only for the purposes described in this Privacy Policy or for purposes that we explain to you at the time we collect or receive your personal information. We may also use your personal information for other purposes that are not incompatible with the purposes we have disclosed to you if and where this is permitted by applicable data protection laws.

Special Category Data

We do not request or knowingly collect any “special category data” about you, unless it is necessary for a specific purpose and we have an appropriate legal basis to do so. Special category data includes personal data relating to your race and ethnicity, political opinions, religious and philosophical beliefs, trade union membership, sex life, sexual orientation, health, biometric and genetic data. If we request special category data from you, we will ask for your specific consent to the processing of that information.

We may encounter special category data which has been uploaded by users of our services, for example by including special category data in in-game voice chat. We will only process this special category data where necessary and lawful, including where necessary to comply with legal obligations or to detect and prevent unlawful or harmful activity on our Site or in connection with our Products and Services.

This processing of special category data is necessary for reasons of substantial public interest, specifically detecting and preventing unlawful acts being committed on our Site and/or in respect of our Products and Services.

WHO WE SHARE YOUR PERSONAL INFORMATION WITH

We will not disclose, sell, exchange, transfer or otherwise provide your personal data to a third party outside of PQube unless we have your prior consent or if we have a valid legal basis to do so. We may disclose your personal information to the following categories of recipients:

  • Third-party service providers and partners that help us operate our business, provide our Products and Services, or who otherwise process personal information for the purposes that are described in this Privacy Policy or notified to you when we collect your personal information. These may include payment and ecommerce providers (such as Shopify), hosting service providers (such as Vercel), distributors of our Products, digital storefronts and platform operators such as Apple, marketing providers, customer support providers and, where used by the relevant Product or Service, analytics, diagnostics, attribution, advertising or other technical service providers;
  • Competent law enforcement bodies, regulators, government agencies, courts or other third parties where we believe disclosure is necessary: as a matter of applicable law or regulation; to exercise, establish or defend our legal rights; or to protect your vital interests or those of another person;
  • An actual or potential buyer, investor or other relevant party, and its agents or advisers, in connection with any actual or proposed purchase, merger, financing, reorganisation or acquisition of any part of our business, provided that we inform the buyer that it must use your personal information only for the purposes disclosed in this Privacy Policy; and
  • Any other person where you have consented to the disclosure or where another valid legal basis applies.

In the preceding 12 months, depending on the Products and Services used, we have disclosed the following categories of personal information for the business purposes described in this Privacy Policy:

  • Identifiers such as those set forth above;
  • Internet or other electronic network activity information;
  • Demographic information and/or classification characteristics;
  • Commercial information;
  • Geolocation data where applicable;
  • Audio, video and other electronic data; and
  • Profiles and inferences.

LEGAL BASIS FOR PROCESSING PERSONAL INFORMATION

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect or use it.

We will normally collect personal information from you only: (i) where we need it to perform a contract with you; (ii) where the processing is in our legitimate interests and those interests are not overridden by your rights; or (iii) where we have your consent to do so. In some cases, we may also have a legal obligation or another lawful basis to collect personal information from you.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and explain whether the provision of your information is mandatory and the possible consequences if you do not provide it.

Where we rely on legitimate interests, those interests will normally include operating and securing our Site and Products and Services, providing customer support, communicating with you, preventing fraud or abuse, improving our Products and Services, and pursuing our legitimate commercial interests. Where appropriate, we will provide further information about the relevant legitimate interest at the time of collection.

If you have questions about the legal basis on which we collect and use your personal information, please contact us using the details below.

COOKIES AND SIMILAR TRACKING TECHNOLOGY

We use cookies and similar tracking technology (collectively, “Cookies”) to collect personal information about you and your device when you visit our Site as described in our Cookie Policy. These technologies may be used to provide website functionality, remember preferences, understand website usage and, where permitted by law, measure or support marketing activities. For further information about the technologies used on the Site, why we use them and how you can control them, please see our Cookie Policy at pqube.co.uk/cookie-policy/.

Mobile applications may use device or platform technologies that are technically different from browser cookies, including local storage, SDKs, device or application identifiers and similar storage or access technologies. The specific technologies used by a Product depend on its features and platform. Where consent or a platform permission is required by applicable law or platform rules, we will provide appropriate information and obtain that consent or permission before using the relevant technology.

Most modern web browsers give you the option to send a Do Not Track signal to the sites you visit, indicating that you do not wish to be tracked. There is currently no universally accepted standard for how websites should respond to this signal. Where applicable law requires us to recognise a legally valid opt-out preference signal, we will do so in accordance with that law.

THIRD-PARTY SITES AND SERVICES

We may include links to, integrations with or functionality provided by third-party products or services on our Site and/or in our Products and Services. These third-party sites, platforms and services have separate and independent privacy policies and terms. We have no control, responsibility, or liability for the content activities resulting from the use of any linked sites, and we encourage you to review their privacy policies on any such third-party sites and proceed only if you are comfortable with such terms.

SECURITY

The security of your personal information is important to us; however, no method of transmission over the Internet or method of electronic storage is 100% secure. We use appropriate technical and organisational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information.

Specific measures we or third-party service providers may use include anti-virus software and firewalls, access controls, encryption, monitoring, and detection and prevention software.

GUIDELINES FOR CHILDREN AND PARENTS

We will not knowingly collect personally identifiable information from children under the age of 18 (or the relevant age in your country or region) without prior verifiable parental consent. Where verifiable parental consent is not obtained, we may only use online contact information, such as an email address, to:

  • Respond directly to a child’s request on a one-time basis and not use that information to re-contact the child for other purposes. Once we have responded to the request, we will delete the information immediately;
  • Request the name or online contact information of a parent for the purpose of obtaining verifiable parental consent or providing parental notification; and
  • Respond more than once directly to a specific request from a child where permitted by law, without using the information to re-contact the child for unrelated purposes. Where required, we will use reasonable efforts to provide parental notification describing the nature and intended use of the information and giving the parent an opportunity to prevent further use or participation.

We will never condition a child’s use of our Site or Products and Services on the child disclosing personal information.

If we become aware that we have collected personal data from a child without verification of parental consent or another legal basis, we take appropriate steps to cease the collection of personal data and at no time is this personal data retained on our servers.

DATA RETENTION

We retain your personal information for as long as needed to provide you with the requested Products and Services or where we have an ongoing legitimate business need to do so, for example to comply with applicable legal, tax or accounting requirements, to resolve disputes, prevent fraud or abuse, or enforce our agreements.

Where we believe you have breached the terms of our Privacy Policy, Terms of Service or EULA, we may retain relevant data for the time necessary to investigate the matter, apply any legal remedies and actions arising from the breach. This data may include, for example, your account identifier, game data, IP address, device identifier and chat history where relevant.

Where we receive technical, diagnostic, transaction or platform information from Apple or another platform operator, we retain it only for as long as reasonably necessary for the purpose for which it was received, including support, security, accounting, legal compliance, dispute resolution and product improvement, subject to any longer period required by law.

When we have no ongoing legitimate business need or legal basis to process your personal information, we will delete or anonymise it or, if this is not immediately possible, securely store and isolate it from further processing until deletion is possible. Information controlled by a third-party platform, such as information stored in an Apple Account, Game Center or iCloud, may also be subject to that platform’s retention practices and the user’s platform settings.

INTERNATIONAL DATA TRANSFERS

Your personal information may be transferred to, stored or processed in the United States or another host country other than the country in which you are resident. These countries may have data protection laws that differ from the laws of your country.

Specifically, our third-party service providers, business partners and platform operators may operate around the world. This means that when we collect your personal information in accordance with this Privacy Policy, it may be processed in other countries.

We use appropriate safeguards designed to protect personal information transferred internationally. These steps include the European Commission’s Standard Contractual Clauses and UK addendum of the Standard Contractual Clauses, which require all companies to protect personal information they process from the UK or EEA in accordance with the UK and/or European Union Data protection law, as applicable.

Our Standard Contractual Clauses can be provided on request. We have implemented similar appropriate safeguards with our third-party service providers and partners and further details can be provided upon request.

DATA PROTECTION RIGHTS

Depending on the context and your country or state of residence, you have the following data protection rights:

  • The right to access, correct or update your personal information, and to request deletion of your personal information, at any time by contacting us using the contact details provided below, subject to applicable legal exceptions;
  • The right to object to certain processing of your personal information, ask us to restrict processing your personal information, or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided;
  • The right to opt out of marketing communications we send you at any time by using the unsubscribe or opt-out mechanism in the communication or by contacting us;
  • Where we rely on consent to collect and process your personal information, the right to withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal and does not affect processing based on another lawful basis;
  • You have the right to opt-out of the “sale” of your personal information to “third parties” at any time. As discussed above, we disclose information with certain third parties for the purposes described above. We do not believe that our disclosure in this regard would qualify as a sale, as we do not provide personal information to third parties for monetary or other valuable consideration. Nonetheless, if you are a California or a Nevada resident who has purchased goods or services from us, you may submit a request to record your preference to opt-out by emailing us at the contact address provided below.
  • Where required by applicable law, the right to use an authorised agent to submit a privacy request on your behalf. An authorized agent must have your signed permission to submit a request on your behalf or provide proof that they have power of attorney in accordance with applicable law. Where you use an agent, we will ask for verification of your authorization, namely a copy of your written authorization for the agent to submit the specific request on your behalf; and
  • You have the right to be notified of any financial incentives and their material terms, the right to opt-out of such incentives at any time, and may not be included in such incentives without your prior informed opt-in consent. We do not offer any such incentives at this time.
  • You have the right to non-discrimination for the exercise of your data protection rights. We will not discriminate against you for exercising any of these rights.
  • The right to complain to a data protection authority about our collection and use of your personal information. For more information, in the United Kingdom you can contact the UK Information Commissioner’s Office (ICO) at ico.org.uk.
  • For US citizens, California law also permits you to request certain information regarding the disclosure of your personal information by us and our related companies to third parties for third parties direct marketing purposes. We do not disclose your personal information to third parties for their own direct marketing purposes.

If applicable law requires us to recognise a valid opt-out preference signal, such as a Global Privacy Control signal, we will process that signal in accordance with the applicable law.

These rights also apply, where relevant, to personal information that PQube processes in connection with mobile applications. Information controlled by Apple or another platform operator, including information associated with an Apple Account, Game Center, iCloud or App Store purchases, may need to be accessed, changed or deleted through that platform’s services, device settings or privacy controls rather than through PQube.

To exercise a right relating to personal information processed by PQube, contact us using the details below. We may need to verify your identity or authority before completing certain requests. We respond to privacy requests in accordance with applicable data protection laws.

CHANGES TO OUR PRIVACY POLICY

We may update this Privacy Policy from time to time in response to changing legal, technical or business developments, including changes to our Products, Services, platforms, SDKs or data practices. When we update this Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes. We will obtain your consent to material changes where and to the extent required by applicable data protection laws.

You can see when this Privacy Policy was last updated by checking the “Last updated” date displayed at the top of this Privacy Policy.

CONTACT US

If you have any questions or concerns about our use of your personal information, or you wish to exercise a data protection right, please contact us using the following details:

  • By email: [email protected]
  • By post: PQube Limited, Spirella Building, Bridge Road, Letchworth Garden City, Hertfordshire, SG6 4ET, United Kingdom.

The legal entity responsible for the handling of your personal information is PQube Limited.