COOKIE POLICY
pqube.co.uk
Last updated: 9th March 2026
1. Introduction
This Cookie Policy explains how PQube Ltd (“PQube”, “we”, “us”, or “our”) uses cookies and similar tracking technologies when you visit our website at pqube.co.uk and any associated game-specific microsites or landing pages (collectively, the “Website”). It describes what these technologies are, why we use them, and your rights to control their use.
This policy should be read alongside our Privacy Policy, which explains in detail how we collect, use, and protect your personal data.
PQube Ltd is a UK-registered company (Company No. 06801773) with its registered office at Spirella Building, Bridge Road, Letchworth Garden City, Hertfordshire, SG6 4ET, United Kingdom.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, tablet, or mobile device when you visit a website. They are widely used to make websites work more efficiently, to provide a better browsing experience, and to supply information to the website owner.
Cookies set by the website owner (in this case, PQube) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable features or functionality to be provided on or through the Website, such as analytics, advertising, and social media integration.
3. Similar Technologies
In addition to cookies, we may use similar tracking technologies such as:
- Web beacons (tracking pixels): Small graphic files with a unique identifier that allow us to recognise when someone has visited our Website or opened an email we have sent.
- Local storage: Technologies that store data locally on your device, similar to cookies but with different storage capacities.
- Device identifiers: Unique codes assigned to your device that may be used for analytics and advertising purposes.
Where we refer to “cookies” in this policy, we include these similar technologies unless otherwise stated.
4. Types of Cookies We Use
We use the following categories of cookies on our Website:
4.1 Strictly Necessary Cookies
These cookies are essential for the Website to function properly. They enable core features such as page navigation, access to secure areas, and form submissions. Without these cookies, the Website cannot operate as intended. These cookies do not collect any personally identifiable information and do not require your consent under UK GDPR / the Privacy and Electronic Communications Regulations (PECR).
4.2 Performance and Analytics Cookies
These cookies collect information about how visitors use our Website, such as which pages are visited most often, how visitors navigate between pages, and whether they encounter error messages. All information collected by these cookies is aggregated and used to improve how the Website works. We use services such as Google Analytics to understand site traffic and usage patterns.
4.3 Functionality Cookies
These cookies allow the Website to remember choices you make (such as your language preference, region, or display settings) and provide enhanced, more personalised features. They may also be used to provide services you have requested, such as remembering items in a shopping basket or playing embedded video content. These cookies may be set by us or by third-party providers whose services we have added to our pages.
4.4 Targeting and Advertising Cookies
These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement, measure the effectiveness of advertising campaigns, and understand whether you have clicked on an advertisement. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information may be shared with other organisations, such as advertisers.
4.5 Social Media Cookies
Our Website may include social media features such as the Facebook Like button, Twitter share button, YouTube embedded players, and similar widgets. These features may set cookies on your device to enable the feature to function properly. Your interactions with these features are governed by the privacy policy of the social media company providing the feature. We encourage you to review these policies before using their services on our Website.
5. Cookie Schedule
The following table provides details of the specific cookies used on our Website. This schedule is reviewed periodically and updated as necessary.
| Cookie Name | Provider | Purpose | Type | Duration |
| PHPSESSID / session_id | PQube | Maintains user session state across page requests | Strictly Necessary | Session |
| cookieconsent_status | PQube | Stores your cookie consent preferences | Strictly Necessary | 1 year |
| wordpress_sec_* | PQube (WordPress) | Authentication cookie for logged-in users | Strictly Necessary | Session |
| wp_woocommerce_session_* | PQube (WooCommerce) | Stores cart and checkout session data | Strictly Necessary | 2 days |
| _ga | Google Analytics | Distinguishes unique visitors by assigning a randomly generated ID | Analytics | 2 years |
| _ga_* | Google Analytics | Used to persist session state across pages | Analytics | 2 years |
| _gid | Google Analytics | Distinguishes users for analytics reporting | Analytics | 24 hours |
| _gat | Google Analytics | Throttles request rate to limit data collection on high-traffic sites | Analytics | 1 minute |
| pll_language | PQube | Remembers the language selected by the user | Functionality | 1 year |
| mailerlite_* | MailerLite | Tracks newsletter signup forms and subscription status | Functionality | 1 year |
| _fbp | Facebook (Meta) | Tracks visits across websites for targeted advertising | Advertising | 3 months |
| _gcl_au | Google Ads | Stores conversion data for ad click attribution | Advertising | 3 months |
| fr | Facebook (Meta) | Delivers and measures the effectiveness of advertising | Advertising | 3 months |
| IDE | Google DoubleClick | Tracks conversions and retargets users with advertising | Advertising | 1 year |
| NID | Stores user preferences and supports ad personalisation | Advertising | 6 months | |
| YSC | YouTube | Registers a unique ID to track views of embedded YouTube videos | Social Media | Session |
| VISITOR_INFO1_LIVE | YouTube | Estimates bandwidth to determine optimal video player settings | Social Media | 6 months |
Note: The specific cookies used on this Website may change from time to time. We will update this schedule periodically to reflect any changes. For the most current list, please use the cookie consent tool on our Website.
6. How to Manage and Control Cookies
You have several options for managing cookies:
6.1 Cookie Consent Tool
When you first visit our Website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the cookie settings icon typically located in the bottom corner of our Website, or by visiting our cookie preferences page.
6.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically set your browser to block or delete cookies, or to alert you when cookies are being sent. The following links provide guidance for the most commonly used browsers:
- Google Chrome: support.google.com/chrome/answer/95647
- Mozilla Firefox: support.mozilla.org/kb/clear-cookies-and-site-data-firefox
- Apple Safari: support.apple.com/en-gb/guide/safari/sfri11471/mac
- Microsoft Edge: support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge
Please note that if you choose to block or delete cookies, some features of our Website may not function as intended.
6.3 Third-Party Opt-Out Tools
You can opt out of certain third-party cookies using the following services:
- Google Analytics Opt-Out: google.com/dlpage/gaoptout
- Your Online Choices (EU/UK): com
- Network Advertising Initiative: networkadvertising.org
6.4 Do Not Track
Some browsers offer a “Do Not Track” feature that signals to websites that you do not wish to be tracked. There is currently no universally accepted standard for how websites should respond to this signal. At this time, our Website does not respond to Do Not Track signals, but we will continue to monitor developments in this area.
7. Legal Basis for Using Cookies
Under UK data protection law (UK GDPR) and the Privacy and Electronic Communications Regulations 2003 (PECR):
- Strictly necessary cookies do not require your consent, as they are essential for the Website to function.
- All other cookies (analytics, functionality, advertising, and social media) require your prior consent before they are placed on your device. We obtain this consent through our cookie consent tool.
You may withdraw your consent at any time by adjusting your cookie preferences through our cookie consent tool or by managing cookies in your browser settings.
8. International Data Transfers
Some of the third-party cookie providers we use may process data outside of the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place in accordance with UK data protection law, such as adequacy decisions or the use of standard contractual clauses approved by the UK Information Commissioner’s Office (ICO).
9. Data Retention
Cookie data is retained for the duration specified in the cookie schedule above. When a cookie expires, the data is automatically deleted from your device. You can also manually delete cookies at any time through your browser settings.
For information about how long we retain other personal data, please refer to our Privacy Policy.
10. Children’s Privacy
Our Website is not intended for children under the age of 13 (or the relevant minimum age in your jurisdiction). We do not knowingly use cookies to collect personal data from children. If you believe that a child has provided us with personal data through our Website, please contact us and we will take steps to delete that information.
11. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes to our Website, or updates to applicable law. When we make material changes, we will update the “Last updated” date at the top of this policy and, where appropriate, notify you through a banner on the Website.
We encourage you to review this policy periodically to stay informed about how we use cookies.
12. Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
PQube Ltd
Spirella Building, Bridge Road, Letchworth Garden City, Hertfordshire, SG6 4ET, United Kingdom
Email: [email protected]
If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.
